Adobe Commerce for B2B: key features and best practices in 2026

Why Adobe Commerce is the best B2B platform

In 2026, B2B commerce is undergoing accelerated digital transformation. Adobe Commerce (Magento 2) stands out as the leading platform for B2B thanks to its native features that cover the full complexity of inter-business relationships.

The B2B online market in 2026

• 72% of B2B buyers prefer to order online rather than by email or phone
• The average B2B cart is 3x higher than B2C
• B2B buyers expect an experience as smooth as B2C

Adobe Commerce native B2B features

1. Shared catalogs

Create custom catalogs per customer or customer group:

• Customer-specific pricing
• Selectively visible products
• Negotiated discounts

2. Personalized quotes

B2B customers can request quotes directly from the site:

• Multi-currency quotes
• Online negotiation
• Workflow validation

3. Recurring orders and templates

• Scheduled orders (weekly, monthly, etc.)
• Reusable order templates
• Shopping lists

4. Advanced account management

• Company hierarchy
• Sub-accounts with permissions
• Order approval (approval rules)
• Credit and payment limits

5. Advanced permissions and roles

• Customizable roles per company
• Purchase permissions (amount, category)
• Multi-level approval workflows

6. Advanced pricing

• Volume pricing (tier pricing)
• Customer group discounts
• Catalog price rules

7. API and integrations

• Full REST and GraphQL APIs
• ERP integration (SAP, Microsoft Dynamics, Odoo)
• PIM synchronization (Akeneo, Pimcore)
• Marketplace connectors

Best practices for B2B on Adobe Commerce

Performance

• Use Adobe Commerce Cloud for scalability
• Optimize catalog queries (Elasticsearch/OpenSearch indexing)
• Cache negotiated prices (shared catalog)

User experience

• Quick Order interface
• CSV/Excel order upload
• Custom customer dashboard

ERP integration

• Sync inventory in real time
• Automate account creation
• Manage quotes and orders end-to-end

Use cases by industry

| Industry | Key feature |

|---|---|

| Distribution | Shared catalogs per customer |

| Manufacturing | Custom quotes, recurring orders |

| Pharma | Multi-level approval |

| Electronics | Volume pricing |

| Food & beverage | Scheduled orders, shopping lists |

B2B is my area of expertise. I support you in configuring and optimizing your Adobe Commerce B2B platform. Contact me for a personalized audit.