What if your platform went into the green?
Lighthouse scores are not reserved for simple websites. With a clean architecture and a real Core Web Vitals strategy, a complex platform can become fast, accessible and profitable again.
Reduced JavaScript • Stabilized LCP • Crawlable SEO • Validated Accessibility
Augmented diagnosis
AI accelerates diagnosis. Expertise decides what to fix.
Weak signals are detected faster, priorities are better arbitrated, and budget focuses on fixes that create real impact.
×10
signals
3
priorities
1
impact
Professional journey
My expertise goes beyond any single technology or sector. I have applied my skills across industries as diverse as luxury (Christian Louboutin, Diptyque), sports & lifestyle (Venum, BazookaGoal), retail (Secret Sales, Jardiland, Bio c' Bon), digital agencies (SQLI, Clever Age), and tech (SoftBank Robotics). Each sector comes with its own demands — flawless shopping experiences for luxury, relentless performance for sports, 24/7 reliability for retail. But beyond sectors, it is cross-cutting challenges that shape my daily work: • Architecture & Migration — Leading complex migrations (Magento 1→2, Cloud, microservices) with zero downtime. • Performance & Core Web Vitals — Optimizing load times, cutting error rates, and acing Lighthouse audits. • SEO & Organic Traffic — Boosting visibility, growing organic traffic and preserving rankings during migrations. • Growth Strategy — Advising CTOs and product teams on architecture and roadmap decisions. • Security & Compliance — Ensuring PCI and GDPR compliance and hardening platforms against threats. • Integration & API — Connecting ecosystems (ERP, OMS, CRM, marketplaces, payments) through robust APIs. Every engagement is a new story, every client a fresh challenge. And it is this diversity that makes my journey so rich.
Field evidence
Missions, contexts and recommendations from real projects
Iconic French luxury house, globally renowned for its red soles and exceptional leather goods.
Led the American expansion for Maison Christian Louboutin:
- Full US site migration from Magento 1 to Magento 2.3 with zero downtime
- Omnichannel architecture integrating the new Datex OMS with the US Magento frontend
- Unified codebase upgrade from 2.3.x to 2.4.4-P2 across all instances
- Performance optimization to handle traffic peaks (private sales, Fashion Week)
- Coordinated Paris-New York teams
Recommendations
“I had the opportunity to work with Yassin, especially when my team needed reinforcement on Magento 2, to be able to finish a big project on time. Yassin has shown a great efficiency and a remarkable …”
“Having worked with Yassin for about 2 years, sometimes in the same team sometimes on different projects, it was great moments with a lot of challenges but with a very good investment and team spirit. …”
“I often call on Yassin for his Magento expertise and I can only recommend his knowledge of the subject and his ability to listen and plan ahead.”
Certifications
An ongoing commitment to technical excellence
Adobe verified credential
April 15, 2026
Adobe verified credential
January 27, 2026
Adobe verified credential
January 21, 2026
Adobe verified credential
December 28, 2018
Adobe verified credential
December 28, 2025
Adobe verified credential
November 14, 2025
Gemini agent: Google turns enterprise AI into a coworker
On 8 October 2026, Google Cloud announced Gemini agent: a universal agent for work, available in Workspace, Microsoft 365 and Slack, able to run multi-day assignments, with its own identity, an audit trail and spend caps. What this shift changes for your costs, your governance and your teams — and where to start.
4 min
Mage-OS 3: the community Magento distribution passes its security crash test
Exploited from 4 September, fixed by Adobe on the 7th, shipped by Mage-OS as an emergency release on the 8th: the StyleSmuggler zero-day gave the community distribution of Magento Open Source a full-scale crash test. While the 2.4.6 and older lines drop out of support, Mage-OS 3 adds an installer, native RMA and PHP 8.5 on top of the 2.4.9 base. What this changes for an Open Source merchant — and the three possible paths.
4 min
Adobe Commerce Cloud Service: the October release opens the back office to integrations
Custom prices on cart items, catalog price rules over REST, isolated admin carts, transactional emails handed to a third-party platform, webhooks that know the buyer’s company: the 7 October 2026 release of Adobe Commerce as a Cloud Service is almost entirely about integration. A review of what opens up for ERP, OMS and B2B teams — and of the Bulk API limit to check before the next mass import.
3 min
Adobe Commerce composable storefront: the September suite closes the classic gaps
A pick-your-own free gift in the cart, Google Pay and PayPal, multiple wishlists, a shared B2B company address book: the September 2026 storefront suite, published on 6 October, ticks boxes that classic commerce took for granted. For merchants delaying their move to the composable storefront for lack of parity, the gap list just got shorter again — and a reCAPTCHA flag awaits B2B teams.
3 min
Your platform may already hide its next gains.
A clear diagnostic separates visible symptoms from real technical causes — and prioritizes what creates measurable impact.
Free diagnostic of my site