What if your platform went into the green?
Lighthouse scores are not reserved for simple websites. With a clean architecture and a real Core Web Vitals strategy, a complex platform can become fast, accessible and profitable again.
Reduced JavaScript • Stabilized LCP • Crawlable SEO • Validated Accessibility
Augmented diagnosis
AI accelerates diagnosis. Expertise decides what to fix.
Weak signals are detected faster, priorities are better arbitrated, and budget focuses on fixes that create real impact.
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signals
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priorities
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Professional journey
My expertise goes beyond any single technology or sector. I have applied my skills across industries as diverse as luxury (Christian Louboutin, Diptyque), sports & lifestyle (Venum, BazookaGoal), retail (Secret Sales, Jardiland, Bio c' Bon), digital agencies (SQLI, Clever Age), and tech (SoftBank Robotics). Each sector comes with its own demands — flawless shopping experiences for luxury, relentless performance for sports, 24/7 reliability for retail. But beyond sectors, it is cross-cutting challenges that shape my daily work: • Architecture & Migration — Leading complex migrations (Magento 1→2, Cloud, microservices) with zero downtime. • Performance & Core Web Vitals — Optimizing load times, cutting error rates, and acing Lighthouse audits. • SEO & Organic Traffic — Boosting visibility, growing organic traffic and preserving rankings during migrations. • Growth Strategy — Advising CTOs and product teams on architecture and roadmap decisions. • Security & Compliance — Ensuring PCI and GDPR compliance and hardening platforms against threats. • Integration & API — Connecting ecosystems (ERP, OMS, CRM, marketplaces, payments) through robust APIs. Every engagement is a new story, every client a fresh challenge. And it is this diversity that makes my journey so rich.
Field evidence
Missions, contexts and recommendations from real projects
Iconic French luxury house, globally renowned for its red soles and exceptional leather goods.
Led the American expansion for Maison Christian Louboutin:
- Full US site migration from Magento 1 to Magento 2.3 with zero downtime
- Omnichannel architecture integrating the new Datex OMS with the US Magento frontend
- Unified codebase upgrade from 2.3.x to 2.4.4-P2 across all instances
- Performance optimization to handle traffic peaks (private sales, Fashion Week)
- Coordinated Paris-New York teams
Recommendations
“I had the opportunity to work with Yassin, especially when my team needed reinforcement on Magento 2, to be able to finish a big project on time. Yassin has shown a great efficiency and a remarkable …”
“Having worked with Yassin for about 2 years, sometimes in the same team sometimes on different projects, it was great moments with a lot of challenges but with a very good investment and team spirit. …”
“I often call on Yassin for his Magento expertise and I can only recommend his knowledge of the subject and his ability to listen and plan ahead.”
Certifications
An ongoing commitment to technical excellence
Adobe verified credential
April 15, 2026
Adobe verified credential
January 27, 2026
Adobe verified credential
January 21, 2026
Adobe verified credential
December 28, 2018
Adobe verified credential
December 28, 2025
Adobe verified credential
November 14, 2025
robots.txt: one shared AI training signal, and the decisions it forces on merchants
On 30 October 2026, Google, OpenAI and Microsoft announced on the same day that they will read one shared robots.txt token, __usage_ai-training, defined in an IETF draft, to express in a single line a preference about generative AI training. What the signal covers and does not cover (search, generated answers, shopping agents), the timeline to 2027, and the concrete trade-offs for a Magento or Adobe Commerce store.
5 min
Passkey Index 2026: a third of sign-ins without a password, and a rubric to get there
On 15 October 2026, the FIDO Alliance published its Passkey Index 2026: 7 billion passkeys in use, 36% of successful sign-ins without a password across fifteen major services, a 93% success rate against 78%, and a measured drop in phishing. With the new four-level rubric, here is what changes for your sign-in flows, who is concerned and where to start.
4 min
AI shopping agents: open, block or govern your store before the holidays
Mid-October 2026, in three days: Shopify opened its catalogue of more than a billion products to any AI agent, Google launched Universal Cart in the US and American Express published a framework to govern delegated purchases, while Amazon and eBay shut the door. Three postures, three architectures: what a merchant or CTO has to decide before the holiday peak, and where to start.
4 min
Gemini agent: Google turns enterprise AI into a coworker
On 8 October 2026, Google Cloud announced Gemini agent: a universal agent for work, available in Workspace, Microsoft 365 and Slack, able to run multi-day assignments, with its own identity, an audit trail and spend caps. What this shift changes for your costs, your governance and your teams — and where to start.
4 min
Your platform may already hide its next gains.
A clear diagnostic separates visible symptoms from real technical causes — and prioritizes what creates measurable impact.
Free diagnostic of my site